How often have you gone for a ride on a bike, scooter, or skateboard and left without putting a helmet on your head? If you’re like me, it’s happened all too often and for reasons like, it’s too unwieldy, too uncomfortable, or too… ugly.

While I know it is profoundly unwise to make any excuse to avoid wearing a helmet when cycling, the silliest reason appears to be most common… bike helmets just don’t look cool.